How Does Your Logo Affect Your Brand and Marketing?

Last Updated: Jan - 18 - 2020

Don’t underestimate the power of your brand!

It’s important to understand that in many ways, your logo is the very foundation of your entire branding strategy, serving as the basis for nearly every aspect of your marketing efforts. First, we must remember that the logo is truly the most visible and recognizable part of your brand and will likely serve as the thing that your target audience will associate your brand with. This is the main reason that logo design tends to come rather early in the process, ensuring that your company is well-represented now, in the future, both when your audience sees you and when they think back on you. That’s why we need to make sure that your logo is more than just a mere image. Rather, it should, through the clever use of wording and design, describe your company in a way that engages your audience and leaves a positive impression in their minds. Some would go as far as saying that the logo can also considered the real face of the brand, making it entirely clear why we should treat it with proper care and planning.

Increase Visibility with Brand Guidelines

Brand guidelines serve as the blueprint for your entire marketing plan, placing the foundations of how your logo should be used and where. This is a smart way of ensuring that there’s consistency across all places and times in which your audience my come in contact with your logo, making sure that you remain instantly recognizable. What should brand guidelines include?

  • Consistent color choices – Do you know why fake knock-offs are instantly noticed? Because slight alterations only serve to boost the obvious differences. We recommend choosing a specific color palette and sticking to it without compromise. If a change is needed, be sure to apply it to all places where your logo will be visible.
  • Stick to the same fonts – Much like we’ve seen with colors, a different font might throw your audience off and hurt your visibility by impairing how recognizable you are. Be advised – choosing the right font is very important Which Font Should You Use in Your New Logo
  • Consider Alternative Versions of Your Logo – In some cases, you may wish to add a line of text below your logo or make other changes for specific marketing materials. This means that we should already consider these things in advance, preferably when designing the logo, to ensure that whichever use we may have for it tomorrow, we have already prepared for it today. This will save you a great deal of time and money in the long term.

The more planning done at this stage, the better your logo will end up being.

Where Should Your Logo Be Used?

Getting your logo designed is only the first step. What do you do with it when it’s ready? How can we boost our brand and business at the same time? Lucky for us, there’s really no shortage in places that will be a natural fit for a logo. This starts with your office, and continues with every piece of marketing material, such as pamphlets, ads or flyers, as well as social media and digital/print media. Wherever it is used, make sure it’s clearly visible and follows the brand guidelines you’ve set in advance.


Getting a great logo designed is really just the first step in your entire marketing and branding strategy. The important thing is to remember is that so much effort is placed on creating the perfect logo that it would be a shame not to use it correctly!

This article is provided by our team of content writers for informational purposes and should not be relied upon as a professional advice.
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