Going the Do-It-Yourself rout is easier than it ever was before. Here’s how to make sure you get a winner!
Today’s online logo creation tool, such as Wix or Logojoy, give us the opportunity to create a logo ourselves quickly and easily. But before you start, here are a few important things to remember.
At first, a lot of people don’t consider just how difficult it can be to design a successful and professional-looking logo. If that’s not enough, your logo may actually decide the future fate of your business, so we better make sure we’re doing it right. Here, you’ll find 4 of the most important tips the industry’s leading designers recommend for a new, professional and successful logo!
1. Know Exactly Who You Are
Your logo isn’t just an image – it’s usually the first time your target will ever come in contact with your brand, so it’s highly important that it represents you faithfully. For example, if you own a construction company, you may want to send a message of timeliness and trustworthiness, and this can be done by thinking about the type of imagery that evokes that emotion. Another thing to consider is that many symbols have a history, and you want to make sure you aren’t stepping on any toes with your brand-new logo!
2. Use Colors the Smart Way
Colors are a very big part of every logo design and they have a major impact on if and how your audience perceives you. Consider this: Using multiple bright colors can make your logo easily standout, giving you a big advantage in visibility. However, using too many bright colors can make your brand seem pushy or childish (depending on the case) and will therefore be unsuitable for company seeking to project a more mature image.
3. Make It Good but Keep It Simple!
Logos vary greatly in how complex they are. But regardless of the case, you want to make sure that the message gets across and is as memorable as can possibly be. Having a too-complex logo can result in your audience spending too much time trying figure out what they’re seeing or worse, not notice it altogether. This means that you want to stick to what works, and that means keeping your logo simple and effective. This also applies to font selection, so be sure you’re making the right choice Which Font Should You Use in Your New Logo !
4. Get Inspired, But Don’t Too Inspired!
What’s a good logo design? Just think back to the brands whose name and image stuck with you. This can be classics such as Coca-Cola or Nike, or newer companies that left a mark on you. You want to learn what works and what doesn’t and there’s no better way of doing it other than learning from others’ success. However, and we must warn you, be sure not to get over-inspired and end-up with a logo that’s too similar to an existing company’s logo. Lawsuits aside, you’re risking that your audience will simply not remember you, mistaking you for a different, more established brand. Doing this will also reduce the chances of your logo being remembered.
Your Logo Will Be Perfect
Be sure to stick to these guidelines to make sure you’re getting an excellent logo that will serve your company faithfully by attracting more business and followers.
- Understand what you want to tell the world about your company.
- Consider how you’ll use artistic elements, such as shape and color, in your favor.
- Don’t over-do it.
- Try to include original elements in your design.
With that said, remember that in the end, there are always exceptions. Sometimes, an excellent logo defies all expectations – and they are quite frequently the very best of them all!