Which Font Should You Use in Your New Logo? The Answer Might Surprise You!

Last Updated: Jan - 18 - 2020

Choosing a font for your logo is a bigger deal than you might have previously thought.

Choosing the right font is important for the obvious reasons: it must fit your brand and represent you faithfully. But did you know there are different types of fonts, each with their own limitations and impression that they leave on your audience?

This issue is even more important if you choose a logo design company that offers an online creation tool, such as DesignCrowd or Deluxe . If you’re going for a more traditional design company, your designer will take care of this aspect for you, but it’s always good to know more about what’s going on behind the scenes!

Serif Fonts

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The name refers to the little lines added at the bottom or the top of letters, as seen in the classic ‘Times New Roman’ font we all know and love. These types of fonts can be found in many places in our day to day life and can be generally considered to be great choices for a logo due to how easy they make anything to read.

Slab Serif Fonts

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These are essentially exaggerated serif fonts that have bigger serifs added to them. They are an instant way to add a ‘vintage’ feel to the logo and have a certain look that’s adored by many. They are also widely used in typewriters, giving instant style to nearly any text. It’s important to make sure that the font fits your brand-new logo design.

Sans Serif Fonts

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Sans serif font are becoming increasingly popular due to their BIG advantage on the digital screen. A very important thing to consider when choosing a font with your online logo creation tool is how it will be displayed on different screens. Lower resolution screens make serif-type fonts harder to see due to the additions on the top and bottom, making sans serif fonts, such as Helvetica, an excellent choice for your newly-designed logo.

Script Fonts

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Script fonts are your wild card when it comes to designing a logo – either they totally work, or they don’t at all. Script fonts are those that resemble handwriting, making them a very attractive choice, but only for a certain type of company and branding. Additionally, they may come across as ‘messy’, especially if there are a lot of other details in the logo or when applied to a large body of text. We recommend thinking carefully before going for a script font – but if it fits, it has the potential to make your logo truly shine.

So, Which Font Should I Choose?

We aren’t going to make it THAT easy! The truth is that it’s entirely up to you. If you’re going for a more ‘conservative’ brand image, serif or sans serif fonts can be an excellent choice. If, however, you need something that sends a different message, you’ll likely find your ideal choice with the slab serif or script fonts. Whichever font you end up choosing for your new logo, make sure you using it with the best online logo creation service for your needs .

This article is provided by our team of content writers for informational purposes and should not be relied upon as a professional advice.
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